Dawn Health Care Overview
I have been the go-to individual for all marketing needs for Dawn Health. I have established everything marketing-related with the help of the other leaders. These different sections break down each side of this job.
Paid Media
Established and managed campaigns on Meta, LinkedIn and Geofencing covering 3 states. Engaged 1,000's of individuals.
Conferences
Managed, and hosted monthly live webinars online through Facebook, Instagram, LinkedIn, and YouTube Live. Utilized Restream to link all the livestreams.
Orgainc Social
Managed the growth of social media accounts by 400%. We utilized Instagram, Facebook, LinkedIn, and YouTube.
Content Creation
Planned and created content for 10 posts and stories weekly across 3 social platforms. Content is customized and scheduled for each platform.
Public Relations
Established a media outreach plan and assets, inculding writing press releases, emails, and media kits.
Strategy
Immplemented and established strategies for social media, public relations outreaches, conferences and managed the annual plan for all marketing initiatives.
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I've grown the Instagram by over 450%, with a high engagement rate thorugh consistent posting and introducing engaging reels.
Conferences
I coordinated guest speakers each month and managed the promotion on Facebook, LinkedIn, and Instagram with lives on each platform.
Dose of Dawn Health
I established the "Dose of Dawn Health" stories that are created based on the monthly topic and posted every weekday. This is a great example of one of the social media strategies I put in place.
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Media Outreach
Alongside hosting the live conferences, I have been the go-to person for all media relations, contacting journalists, media outlets, and event presences.